SEO Company in Punjab
SEO Company in Punjab-The most prevailing Search Engine marketing tool is Search Engine Optimization. SEO is a set of techniques that will help you in improving the ranking of your webpage or website in the search engine. Ranking high is not as tough as to maintain your position on the top. Because every Company attempts to get their website ranking in top-most search results. you need to be extra attentive.
Keeping the first position require lots of brain work and time and Easy Web Plans the best SEO Company in Punjab know it is difficult for you to find time out of your busy daily routine. So you might be searching for a professional SEO Company in Punjab to keep your business to the next level. Easy Web Plans is an emerging SEO Company in Patiala providing SEO services in all over Punjab.
Google keeps on changing its algorithms every year. That’s the reason why you are struggling to maintain your desired ranking. To keep your position intact you need to divert your efforts towards the Google mood. Our SEO Company in Punjab has an expert SEO staff that keep a close eye on the changing trend of Google and make the strategy accordingly.
Our SEO company in Punjab Plays a critical role in the growth of your business. We usually work on Organic ranking as, unlike ad words, they are globally visible. Google considered these sites as the most relevant. We provide services in all over Punjab and Haryana. As one of the best SEO agencies, we know how to balance between more SEO content and informative content.
SEO Company in Punjab-Here we discuss the various techniques of SEO-
Expert SEO Company in Punjab offers a comprehensive suite of SEO Services that keeps you apart from your competitors. We also deal in Social Media Marketing service in Patiala, Search Engine marketing in Punjab, Local SEO Services in Punjab. Due to our pricing structure, we are known for Affordable SEO Company in Punjab.
Types of SEO
SEO Company in Punjab-On-page optimization refers to all the measures taken within the website to improve its position in the search rankings. Gone are the days, when search engine get settled with only just good content. Now you need to take care of lots of measures into your mind. With proper On-page optimization, you not only ranked high in search but also can increase the overall readability of your website. In Short, the aim of the on-page is to optimize an article in the best possible way.
Furthermore, on page optimization and off Page optimization both divided into three categories:
- White Hat SEO
- Black Hat SEO
- Grey Hat SEO
White Hat SEO
It is the most popular and most used SEO technique. These are the techniques and methods which improve the SEO ranking of the website in a legal way. It means it uses the methods that don’t violate the search engine guidelines. It makes use of high-quality content development, link acquisition
White Hat SEO-(Used by our SEO Company in Punjab)
It is the most popular and most used SEO technique. These are the techniques and methods which improve the SEO ranking of the website in a legal way. It means it uses the methods that don’t violate the search engine guidelines.
Here are the tricks used in White Hat SEO or our SEO company in Punjab:
This is one of the most important factors in SEO. The title is the first thing that the audience noticed on the search engine. Your title should be catchy enough that encourage the audience to open the link to read further. It should contain the specific keyword that conveys the information you want to share.
For example, if you want to write a blog on how to lose weight. So it is important to use “lose weight” within your post title. Rather than using long keywords like “How to lose weight”, try to choose a shorter one as I choose. The other thing to note that the title with numbers like in the above example “25 ways to lose weight” have a brighter chance to rank high.
It is a snippet of your content. It gives further information in 150-160 words about your article, which title couldn’t convey. So it should also include that specific Keyword that you set for your article.
Here the circled area is Meta description which gives more information about the product or service. It includes the keyword we set for our content and on the other hand, it gives you more information that why should you go for this website.
URLs that include targeted keywords perform better. Another thing to keep into mind is that URLs should not be too long.
http://www.womenshealthmag.com/loss-weight/quick-weight-loss.This is the URLs for the above example. It includes the targeted keyword.
Body Tags (H1, H2, H3, etc.)
Your headlines should also use the keyword. Set H1, H2, and H3 in the order of the priority.
H1:- How to Lose Weight Fast?
H2:- Eat Protein, Fat and Vegetables to lose weight.
H3:- Protein Enrich foods to lose weight.
Keyword Density: –
This means how many times your chosen keywords appear in your content. It helps the search engine work out what your content is about. But another thing to note here that not to excessively repeat the keywords. It should be 3-6% of your content length.
Image SEO: –
Images make your content more interesting and understandable. It keeps the interest of the audience on. The uploaded image should have a proper title that includes the relevant keywords. Image with the targeted keywords leads the people to your site even when they search on Google images.
Internal Linking: –
An internal Link is a useful tool in your SEO arsenal. It increases the credibility of your website and the relevancy of a page. The content could be your own or it could be from another site. Linking to the other authority sites is a good indication of your values for other people create. Page links let google understand you’ve got useful content that people can access somewhere else.
Content is a vital element of SEO on-page optimization. People turn to Google when they need some extra information about a particular product or company. So, your content should be such useful and authenticate that it increases the creditability of your website. Even consistently updating your website content helps you to rank higher on Search Engine Optimization.
There are many techniques that improve the readability of your content. You need to score well in readability meter. For this, you, try to write a shorter sentence it should contain more than 20 words in one sentence. Try to write the content in an active voice as well as use proper transition words. These measures ensure good sure in readability.
Last but not least, another most important on-page SEO trick is loading speed. Loading speed shouldn’t be more than 2 seconds otherwise your customers will switch to another website.
Black Hat SEO-
Black Hat SEO are techniques that involve improving the google ranking of your website by means that violate the guidelines of search engines. This is considered unethical. These techniques can be successful in the short term, but they have serious consequences in the long run.
Black Hat SEO is used to boost the sites or pages that are not relevant to the audience. They impressed search engines robots by their tricks but fails to trick the audience.
Here are the tricks used in Black Hat SEO:
In this technique, the web designers first made a list of all possible keywords. They then overload the keywords into the content. Because search engine scan websites by the words so, they succeed to trick the search engines. More the use of Keywords, higher the relevancy of the page. But remember if you search engine able to discover your trick then you will be penalized. The search engine can even ban your webpages if they found any keyword stuffing.
It is the text that is only visible to the search engine. Black Hat SEO uses hidden irrelevant keywords to boost the traffic to the page. Using this method is totally unethical. The common technique of Hidden text is to write white text on the white background. But google bot can discover this trick by their automated systems.
Google hates Copying content from another website as it is totally against the search engine guidelines. Google bot can easily identify the duplicity and can ban your webpage to appear on the search engine. Your content should not be terribly written as it sends the visitors away from the websites and harms the credibility of your website.
It means to get a Webpage ranked higher on the search engine and then change the content entirely. Google really doesn’t like it.
Gateway pages/ Doorway pages
In this technique, designers stuffed your website with the keywords to get high ranking. But when visitors click on any link it takes them to a separate unrelated page. This is also called Cloaking
To get more traffic, some designers used keywords that are unrelated to your business. They usually add the keywords that people searched most.
Keep on updating the content on your website is a good SEO tool to rank high. But when you indulge in rewrite the same article with the software it often provides several new articles that are not useful
Grey Hat SEO-
This is neither black nor white hat SEO. In short, it uses the combined methods of both. Whether it is due to pressure from the company to deliver better results, some SEO companies may practice Grey hat SEO to some extent.
Off Page SEO
Off- page optimization refers to all the technique that is used outside your website in order to improve the website position in search ranking. Such as posting on Social networking sites, blogging, article submission and many more. Off page SEO determined what other websites think about your site.
Furthermore, Off-page optimization also divided into three categories:
- White Hat SEO
- Black Hat SEO
- Grey Hat SEO
White Hat SEO-
Here are tools and techniques of Off page optimization White Hat SEO.
Social Networking Sites
Today Social networking sites are the best platform to advertise your business. These sites give you the proper exposure for your website. It helps you to extend your online network. Social media sites are the fundamental step that helps to build your online reputation within your niche. So due to this feature social media are also known as “Online Reputation Management”
Top Social Networking sites: Facebook, Twitter, Instagram, Google Plus, LinkedIn, Pinterest, etc.
Find the forums that are related to your websites niche, post comments and get involved within that community help the search engine crawl your website. Try to reply to threads, offer advice as well as answer peoples questions are the best ways to get high traffic. Moreover, Try to use Do-Follow Forums. Give a link to your website for further information.
High PR forums: – Flickr, addthis, bbpress, chronicle, CareerBuilder, etc.
This the best way to promote your website. Write a blog about your website make visitors keep checking your site for the latest posts. More they visit your blog, higher the rank in search engine. But your content should be interesting enough to catch their attention. You could post viral videos, Infographics, Tutorials, etc. to make your website worth watching.
It is also a very good platform to promote your website. By posting the latest blog to the popular bookmarking sites, you will experience traffic to your website. But make sure you use proper tags to your posts.
Popular Bookmarking websites: Reddit, delicious, StumbleUpon, Digg, Diggo, etc.
If you are good at writing a unique and quality content then this could be a very effective tool. By submitting articles to popular sites, your website could gain a good amount of audience.
If you used video on your website then you must make it viral by submitting it to the popular website. Don’t forget to give reference to your website link as it allows people to find more content by visiting your website.
Popular sites: – YouTube, Vimeo, Ustream, Dailymotion, etc.
Likewise, videos, if you used the image on your site then share it on the major images websites and give the link of your website. Many People will visit your website to comment on them.
Popular sites: – Flickr, Instagram, Picasa, Tumblr, Imgur, mediafire etc.
These days’ infographics are getting very popular. Post the infographics on infographics websites. Don’t forget to give references links to your website.
Participate in the questions and answers sites. It will help you to build up your reputation. Give a link to your website in the source section so that people can visit your website easily for further information.
Black Hat SEO
Here are the Black Hat Off Page Optimization tools.
You often noticed that when you open a website some ads start coming. This is what is called buying links. Some websites buy links in exchange for money. They allure people to buy their products or service. But Google starts taking secret action to this. It starts penalizing both the websites one who is buying the link and others who sell the link.
There are some sites that are into the business of increasing the popularity of some other site through exchanging the links. Simple theory, more the sites link, higher the rank. Because more links indicate a higher level of popularity among the audience.
Comment Spam/Blog Spam
Any comments posted to a blog with the purpose of generating an inbound link to comment author’s own site or blog, called Comment spam or Blog Spam.
This spam used on social media platform such as Facebook, Pinterest, LinkedIn, Instagram, etc. Spammers use common fan pages or groups to send notes from fraudulent accounts. These notes could lead you to some product or service selling sites.
Use the domain name of some popular website with some misspelled version to confuse the visitors.
Cookie dropping/ Cookie Stuffing
It is an affiliate marketing illegal practice. In this trick, spammer put a cookie on someone computer without their knowledge. For Example, you need to refer some website to your friend to earn some point, but despite directly asking him/her to do so, you secretly load the website in the background. This is what Cookie dropping is all about.
Likewise, On-page Optimization it also uses the combination of both the methods. Whether it is due to pressure from the company to deliver better results, some SEO companies may practice Grey hat SEO to some extent.
Why do you need a Digital Marketing SEO Company, SEO Company in Punjab?
Many SEO companies trying their best to achieve a high ranking through Search Engine Optimization. Under this Scenario, It is really important for you to choose the best SEO Company in Punjab. Before choosing an SEO company, you have to consider these points into the mind. What different services all SEO company in Punjab provide and what benefits you more.
Increased Traffic: – It is almost impossible to get your website noticed by a large number of customers. Google is flooded with websites. Many Businesses thinks SEO is dead. However, they are absolutely wrong here. It continues to evolve over time and the companies understand it is adapting it. It is only with the help of SEO you can increase your customer’s base.
Long lasting Result-
Many Businesses thinks that Once your website reaches the top slot, SEO works finishes there. But this is not accurate at all. Rather it needs even more work to maintain the top spot. Your competition is growing day by day. So you need a permanent solution and that will be provided a good SEO company.
High return on investment: –
There is no other cost-effective tool for online marketing than SEO. The only reason your business burned up due to SEO when you chose an inexperienced company. Otherwise, nothing can deliver a better return like SEO.
Increase Credibility: – It is actually a human tendency, the higher the website, the higher the credibility. So this can be achieved only with the help of an expert SEO Company.
In this type of SEO, search engine lists the webpages results that most closely match the user’s search query. It is also known as natural search results.
Paid SEO:- In this type of SEO, a website owner hires a professional SEO company to have their web pages display on the top result. Paid results are actually advertisements.
Why Choose Our SEO Company in Punjab?
In the absence of SEO, it is very difficult to attract traffic. Our SEO company target is to increase the traffic to your website.
- Our SEO company in Punjab provides all SEO Marketing tools i.e. Organic and authentic results pay per click, social media marketing, etc.
- Our SEO tips play a critical role in ensuring that your website’s page titles, Meta description, text as well as links to other pages are optimized in accordance with the standards.
- We are expert in Organic SEO as well as Social Media Marketing.
- Our experts are well aware of the dynamics of business, marketing, and technology.
- We successfully executed hundreds of SEO projects.
- Our SEO Company works on the value of transparency, ethical and measurable results on SEO website
- We believe that our strong knowledge base and great knowledge of SEO basics and great Experience in website SEO makes us the most preferred company in this field.
We work on some set of values which makes us the best SEO Company in Punjab.
Client Requirements: – Firstly, we analyze your business needs. By listing your products and services on local SEO you are headhunted.
Analyze competitor: – By Using the provided information, we research your competition supplying you with the real word SEO reports.
Keyword Analysis: – Keyword research is the most important and high return activities. By searching the right SEO keywords, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers. We develop relevant, informative, focused updated and keyword friendly SEO content.
On-page Optimization: – It ensures that your website’s content is presented to search engines efficiently. It increases the overall readability of the site.
Off-page Optimization: – Off page, SEO determined what other websites think about your site.
Link Popularity: –
It refers to the actions aimed at increasing the number and quality of inbound links to a webpage to increase the SEO ranking of the page or website.
Reporting: – To improve the SEO search we keep on analysis the ongoing addition and modification of keywords and website content. Finally, Our SEO checker tools improve the search engine ranking.
The success of SEO lies in the content you posted to your site. If you want to increase the traffic to your blog then your content should be appealing to people as well as that’s optimized for search engines.
Your content is such that it completes two goals: First, it appeals to end user i.e. Customers, clients, readers, etc. and secondly, it should solve the problem anyone is facing.
EasyWebPlans create the content that ranks well with Google also persuades people. SEO is all about effective content. Firstly, all you need to do is have an in-depth knowledge of research keywords. After thorough analysis, select a particular keyword and use that keyword in your content.
Google ranked the webpage on the basis of authority and relevance of that page. Google analyses the content based on several parameters. It measures where and how often you use certain words in the content. Your page’s authority is measured by how trustworthy those links are. Links are like votes. Higher the quality of the link, higher the ranking. Therefore, for a better understanding of content, you need to first understand some of these terms.
SEO copywriting is an art of writing the content that ranks well in search. It is all about creating useful, compelling and valuable content. The content should be such that it compels the people to share it over different social media platforms.
Elements of SEO Copywriting.
Lesser the loading time, more the users’ interest. As it studied that half of the people will abandon a webpage only due to, it’s loading takes more than 3 seconds to fully load. Speed has been a ranking sector since 2010. Standard load time set for sites is 2 secs.
A headline is the first thing that attracts the attention of the people. It compels the user to click and read further. If your headline is clickable and attractive, you will be ranked top in the google search. It is a rule of thumb, write your headline before moving on to the body of the article. Moreover, It is interesting to note that here headlines that have numbers in them usually get shared more on Facebook and Twitter as well.
Content is a vital element of SEO copywriting. People turn to Google when they need some extra information about a particular product or company. So your content should be such useful and authenticate that it increases the credibility of your website. Even consistently updating your website content helps you to rank higher on Search Engine Optimization.
Meta Description: –
Meta descriptions tell the search engines what the topic is all about and why should your targeted keywords and phrases keep appearing in the content. Google uses it on your page as a snippet. It is 150-160 character (Including spaces) description about your topic.
This means how many times your chosen keywords appear in your content. For example, if your keyword is “SEO Company”. Then how many times this word appears in your article. It is not a very important ranking factor but it still impacts organic ranking to some extent.
Page links let google understand you’ve got useful content that people can access somewhere else. The content could be your own or it could be from another site. Linking to the other authority sites is a good indication of your values for other people create. Google will reward you for being in sync with its mission.
- Relevant within and outside your site
- Link with appropriate anchor text
- To achieve the desired web traffic, every business needs a customized SEO plan. Our SEO company in Punjab can build the best-customized strategies based on your need and requirements. This, in turn, leads to immediate search engine results.
- The most important strategy is selecting keywords that target your business services or products. Our experts will analyze your website and derive keywords on your business and services.
- Using specific keywords, our experts make content which develops a connection to your customers.
- Besides the SEO Strategies, your business needs high quality and unique content to improve its presence on the web. The content should be such effective that your potential customers get impressed by reading it and desire to become real-time customers.
- Our effective Content marketing strategies is the backbone of your business.
- Communication is the key to success. Our SEO company in Punjab keeps on tracing proactively your ranking and dealing with the complications that might arise. Our SEO Company in Punjab also offers you consistent reports on your campaign’s progress.
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